When you create a lead magnet it’s important to understand why you’re creating it. There are three main jobs of a good lead magnet. Get them on your list Start a conversation and build trust Make money But, that is from your perspective. From their perspective, you need to provide something of value that solves […]
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SEO, or search engine optimization, is the method by which you improve or “optimize” your website. The content on your website as well as the content you create off of your website for your ideal audience is also important for SEO purposes. To do SEO well, you need to know your audience, understand your competition,
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One of the biggest factors in the success of any business is being able to get people to know, like, and trust you. One thing that can do that well is social proof. Social proof is showing through demonstration that you have a following, people like you, people know you, and people trust you. You
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There is a saying in business that you should “always be marketing” but if that is true, then you should also “always be testing” to ensure that the marketing is working. You don’t want to spend time doing marketing that isn’t working. You want to do marketing that is working. Let’s go over the different
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Why test and track your ad campaigns? Consider this analogy. In soccer, the best way to know if a striker is worth a starting position in the team is by the number of goals they score. Similarly, since an ad campaign is an investment, the returns on investment (R.O.I) need to be measured. For various
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Did you know that you can use this technology to build your list even if you have a podcast or other type of audio recording instead of a blog post? Although, you should also have a blog where you offer the downloads for your podcasts and audio recordings it’s important that you realize that you
In-Content List Building with Podcasts and Audio Recordings Read More »
Making your product stand out from the crowd is tough when you want to really make sales but you still have lots of competition. The truth is that you can easily beat out your competitor’s products in a big way if you know how to. Anybody can do it, and there are just a few
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There are several ways you can present in-content opt-ins to your audience. You can use text links, plain text opt-ins, and graphic opt-in forms. It’s up to you how to do it, and you should probably use all three types to find out what works best for your audience, but in any case, the best
Text Links vs. Pain Text Opt-Ins vs. Graphic Opt-In Forms Read More »
Some people get so scared of sharing the spotlight that they insulate themselves from greatness. You feel like sharing the stage with a competitor makes you look weak, like you’re not the only person who knows everything about the niche topic. When you bring in experts to boost your authority in your niche, you won’t
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How To Write Winning Headlines Learning How to write headlines isn’t that difficult, especially if you know the basics to what grabs the consumer’s minds into reading what you wrote. Whether it’s for a sales page, article, or your website, it’s vital that your headlines are eye catching, interesting, and contain the something that makes
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