When you create a lead magnet it’s important to understand why you’re creating it. There are three main jobs of a good lead magnet. Get them on your list Start a conversation and build trust […]
SEO, or search engine optimization, is the method by which you improve or “optimize” your website. The content on your website as well as the content you create off of your website for your ideal […]
One of the biggest factors in the success of any business is being able to get people to know, like, and trust you. One thing that can do that well is social proof. Social proof […]
There is a saying in business that you should “always be marketing” but if that is true, then you should also “always be testing” to ensure that the marketing is working. You don’t want to […]
Why test and track your ad campaigns? Consider this analogy. In soccer, the best way to know if a striker is worth a starting position in the team is by the number of goals they […]
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