As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know your audience before you even try creating a sales message. Some audiences prefer a professional tone, some prefer a casual tone. Which one you use […]
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No matter what type of content you share with your audience and customers it’s imperative that you also test everything and keep your ears open and your eyes peeled for issues, confusion, and problems. You don’t want your audience to feel as if you’re talking down to them, but you also don’t want them to
Listen To Feedback From Your Customers And Subscribers Read More »
It may seem like you always need to pay just to get your newsletter being more noticed, but there are actually many free ways to get more subscribers to your newsletter. Even if you decide not to pay anything, you can get quite a lot of subscribers for free if you know what to do.
Free Ways To Get More Subscribers To Your Newsletter Read More »
As you’re learning about your audience, one thing to keep in mind is that it’s easy to overwhelm your audience with information if you’re not careful about the language you use. It’s important to bring them along and teach them the professional terms but to explain to them as you go and not to overdo
Caution – Don’t Overwhelm Them With Professional Terms Read More »
One way to learn more about your audience is to spy on your competition. You can learn about the right types of terms to use, the type of language they use, and how they speak to and target their audience (your audience) using funnels, content, and products and services. This is an effective method to
Quick Start Tip – Spy On Your Competition Read More »
As a marketer struggling with finding success, you might look for excuses as to why you haven’t found your footing. It’s human nature not to want to accept blame for your failures. One way we do this is by claiming it’s not our fault! It’s that dreaded (Shiny New Object Syndrome) that’s done it to
Forget You Ever Heard the Phrase Shiny New Object Syndrome Read More »
When you’re focused on list building it’s better to have many points of entry to your list, just like it’s best to have many points of entry to your website. You can earn more points of entry into your website via your social media activity, guest posting, and even via paid ads. The more points
Why In Content List Building Works Read More »
It can safely be said that one of the most important things you’re going to do for your business is to build your email list. When people tell you that, “the money is in the list” they’re not just blowing smoke or using keywords. They are telling you the truth. Think about the fact that
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The internet is so fascinating. It provides such amazing opportunities for everyone to communicate with people all over the world. Plus, you can get your audience to help you create content too if you ensure that you open to the possibility. Blog Post Comments – Open your blog to commentary and ask for the comments.
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You know what they say about planning right? They say that “… if you don’t plan, you’re planning to fail”. This is very true when it comes to content marketing. No one would dream of publishing a magazine or newspaper without a content marketing plan. Creating a content marketing plan requires an understanding of your
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