Every piece of content that you create should be worked into your email marketing in some way. If people have signed up for your email list they want to be reminded about the content you’re producing. They don’t want to miss out. It’s your job to ensure that no one in your audience misses out […]
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When you think about “Epic Content” what does that mean to you? Epic content will make a huge difference in your online efforts because epic content inspires people, makes them think, and is often emotional. This type of content has viral potential and can move your business to the next level. Epic content is longer,
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Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and
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One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing they’re going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly and effectively
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You’ve read about creating epic content and one way mentioned to make it easier was creating serial posts. Serial content is nothing new in the publishing world. Your hometown newspaper likely has serial content. Television shows use series to get more and more viewers by making them wonder what happens next. Even some commercials have
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Getting people to your website is a very important skill. It’s not just about writing content and generating a buzz around it, although those are important skills too. The work begins way before you start writing on your site, as you need to find the perfect niche – the subject of your website. Niche research
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A really good way to work toward creating a content upgrade is to develop an outline for a blog series. If you already have a blog series or two on your site you’re in luck because you already have a great content upgrade, you can offer. This idea works with new or existing content and
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One exciting fact you’re going to learn as you study your audience’s language is which objections they have when making purchases, as well as what type of words persuade them to make a buying decision about a product or service. This is valuable information that can make a huge difference in conversions. Finding Your Audience’s
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Article marketing is a form of promotion which can be done for nearly any site that you may have. Article directories require that you write 500 word articles with good content, and when you place the link of your website at the bottom, it’s used as both a back link and a nice way to
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No matter what niche or market that you may be in, building credibility is extremely important for your business. People want to buy from somebody who knows what he or she is talking about. Let’s face it, would you ever get plastic surgery from a person who doesn’t have a real degree? This is a
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