The 3 Jobs Of A Good Lead Magnet

When you create a lead magnet it’s important to understand why you’re creating it. There are three main jobs of a good lead magnet. Get them on your list Start a conversation and build trust Make money But, that is from your perspective. From their perspective, you need to provide something of [Read More]

June 15, 2018 // 0 Comments

Test Your CTA Until You Nail It

Creating a converting call to action is the most important thing you can do to get your audience to buy. It can make all the difference for your target audience and make them jump right off that fence and click buy right now with excitement, or make them click away, never to return. There are [Read More]

June 13, 2018 // 0 Comments

Keep Testing – There’s Always Room For Improvement

There is a saying in business that you should “always be marketing” but if that is true, then you should also “always be testing” to ensure that the marketing is working. You don’t want to spend time doing marketing that isn’t working. You want to do marketing that is working. Let’s [Read More]

June 7, 2018 // 0 Comments

4 Great Reasons Why You Should Test and Track Your Ad Campaigns

Why test and track your ad campaigns? Consider this analogy. In soccer, the best way to know if a striker is worth a starting position in the team is by the number of goals they score. Similarly, since an ad campaign is an investment, the returns on investment (R.O.I) need to be measured. For [Read More]

June 4, 2018 // 0 Comments

In-Content List Building with Podcasts and Audio Recordings

Did you know that you can use this technology to build your list even if you have a podcast or other type of audio recording instead of a blog post? Although, you should also have a blog where you offer the downloads for your podcasts and audio recordings it’s important that you realize that you [Read More]

May 31, 2018 // 0 Comments

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