Evergreen content is content that stays fresh for a long time after posting it. Depending on the type of niche you’re involved with it may not actually last forever. But the idea is that the content should last as long as possible without an update, meaning that it’s relevant as long as possible. If you […]
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As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know your audience before you even try creating a sales message. Some audiences prefer a professional tone, some prefer a casual tone. Which one you use
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No matter what type of content you share with your audience and customers it’s imperative that you also test everything and keep your ears open and your eyes peeled for issues, confusion, and problems. You don’t want your audience to feel as if you’re talking down to them, but you also don’t want them to
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As you’re learning about your audience, one thing to keep in mind is that it’s easy to overwhelm your audience with information if you’re not careful about the language you use. It’s important to bring them along and teach them the professional terms but to explain to them as you go and not to overdo
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One way to learn more about your audience is to spy on your competition. You can learn about the right types of terms to use, the type of language they use, and how they speak to and target their audience (your audience) using funnels, content, and products and services. This is an effective method to
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When you’re focused on list building it’s better to have many points of entry to your list, just like it’s best to have many points of entry to your website. You can earn more points of entry into your website via your social media activity, guest posting, and even via paid ads. The more points
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The internet is so fascinating. It provides such amazing opportunities for everyone to communicate with people all over the world. Plus, you can get your audience to help you create content too if you ensure that you open to the possibility. Blog Post Comments – Open your blog to commentary and ask for the comments.
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You know what they say about planning right? They say that “… if you don’t plan, you’re planning to fail”. This is very true when it comes to content marketing. No one would dream of publishing a magazine or newspaper without a content marketing plan. Creating a content marketing plan requires an understanding of your
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If you haven’t gotten started creating content yet for your niche then you may be a little overwhelmed thinking about it. But, don’t’ make this too hard. Coming up with content for your niche is not difficult. In fact, you can have so many ideas that you can’t get it all done if you think
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The main goal for most internet marketers would be to try and get as many visitors as they possibly can. This can be very easy for some while it can be an impossible task for others. The problem really lies in your strategy and the things that you post about. Is it worth reading? Is
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